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.: Retargeting Ads Follow Surfers to Other Sites
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"The shoes that Julie Matlin recently saw on Zappos.com were kind of cute, or so she thought. But Ms. Matlin wasn’t ready to buy and left the site. Then the shoes started to follow her everywhere she went online. An ad for those very shoes showed up on the blog TechCrunch. It popped up again on several other blogs and on Twitpic..." [NY Times] |
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.: Ad Firm Sued for Allegedly Re-Creating Deleted Cookies
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"Specificmedia, one of the net’s largest ad-serving and tracking companies, has been hit with a federal lawsuit accusing the company of violating computer intrusion laws by secretly re-creating cookies deleted by users. At issue is the use of Adobe Flash to keep copies of a user’s browser cookies in order to re-spawn cookies after users clear them..." [Wired] |
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.: Radio Frequency Identification Tags: Identity Theft Danger or Modern Aid?
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"In a recent NewsHour report on cybersecurity, we showed security expert Chris Paget, shown above, climbing on a 29th floor hotel balcony in Las Vegas to demonstrate how he could read radio frequency identification tags at "long distances."..." [PBS] |
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